The idea behind Solo Varia
Solo Varia is founded in 2020 as a sole proprietorship. Today we unite several creative minds under the brand. One thing is close to everyone’s heart: to create high quality and beautiful products for hobby painters and professional artists.
Who is behind Solo Varia and what we do
The development and our products behind Solo Varia
Vibrant colors. Unique artwork. High quality watercolor paper. Fine lines. Water-smudged drawings. Perfect design. These are terms and thoughts that make our hearts beat faster. Solo Varia is a brand for artists’ supplies – for passionate hobby painters and professional artists alike. In order to offer you the best possible quality of paper, pens, paints & co. we regularly consult with artists. With our products, you can live your artistic life to the full.
Created with Passion Love
Solo Varia is launched on 6 April 2020. We develop our first high quality artist grade watercolor paper.
Birth of the brand
On 25 October in the same year, the Solo Varia trademark is registered with the German Patent and Trademark Office (DPMA).
Launch on Amazon DE
Just under a year after its foundation, the watercolor paper is released on Amazon in January 2021. As of today: sold out!
Setback from Corona
With the pandemic come the first difficulties. Productions are delayed and the first changes are considered.
Focus on further development
The decision is made: Solo Varia will be fundamentally revised. The goal: even better quality, even more beautiful design.
New design 1.0
In July, everything is turned upside down and rethought. The result is a redesign – but it’s not quite coherent yet.
New design 2.0
Once again, we put our heads together until November in order to offer you an appealing product design in the end. And we succeed!
In January 2022, the time has come: 24 strong watercolor paints in a set, drawing pencils in six thicknesses and new watercolor paper have been developed.
Corona backstroke #2
With a tailwind and full of verve, production is to start. But problems caused by the pandemic delay the whole process again.
Full speed ahead
We don’t let ourselves be held back in order to offer you the best products. Therefore we have a new shop and more specials like giveaways.
It goes on
But that’s not all. Solo Varia is constantly developing and we are already working on new products and collaborations. Be curious!